About Me
Vancouver, Canada
A Full-stack Product Manager + Innovation Architect who enjoys fostering collaborative teams in the Technology and Entrepreneurship sectors. A polymath who thrives in uncertainty. I help teams visualize clear product & innovation roadmaps to assist action against strategic priorities. Along the way, I learned Tech, Marketing, and Products Stacks.
Skills
Certified Professional Scrum Master I (CSM)
Product & Digital Strategy
5+ years of UX/UI & product design
5+ years of eCommerce & web development
Qualitative & Quantitative research
Jira, Confluence, Asana, Basecamp, Trello
Agile Methodologies, Scrum, Kanban, etc.
Project & Change Management
Adobe Creative Cloud Suite
Marketing Automation
Google Analytics, Google Tag Manager & SEO
Activating Events & Experiences
Fostering Collaborative Teams
Experience
2019 – Present
Senior Product Manager
Convox is an open-source project that solves integration challenges for every developer and engineering organization that wants to deploy onto the best production infrastructure in the world.
- Collaborated with Senior Product leadership and the executive team, focused on understanding the behavioral drivers of Convox’s global ecosystem of B2B certified partners and customers.
- Responsible for the full product lifecycle and product roadmap from determining strategic initiatives.
- Created the product vision, defined OKR metrics, to prioritize product features for customers’ needs, which aligned with Convox’s business goals and objectives.
Key Accomplishments:
- Created the vision, OKR metrics, and launched Convox’s Voice/IoT channel partner product by enlisting industry leaders in the voice space like– Jovo, Botsociety, Bespoken and SaySpring. Allowing partners to configure and integrate the latest and best AWS/Kubernetes services to provide a production-ready infrastructure for their applications, saving them 35 hours per month in DevOps tasks.
- Led Convox Pro product strategy for our new flagship product for Voice & IoT SaaS companies which generates +$5M in top-line ARR and increased retention to 2% gross customer churn.
2018 – 2019
Head of Product Strategy
Signature Blends
Signature Blends offers a growing portfolio of smoking cessation products and is focused primarily on helping people quit smoking, supplying to over 100+ retail shops and ~10 distributors locally & internationally, besides manufacturing for several vape brands in BC. (Acquired by Premium Labs Inc.)
- Drive product strategy, plans, and initiatives that align with corporate strategy to increase the 40% YOY consistent growth of product in the target market of US/Canada.
- Develop product positioning, value props and messaging that differentiates Signature Blends’ product in the market and addresses the needs of the target personas.
- Work closely with cross-functional teams like sales, pre-sales, customer success, services and partners for execution of GTM plan, field enablement and alignment.
- Provides direction to scrum teams including articulation of requirements, defining must have vs. good to have requirements, writing of user stories and backlog management.
- Drives marketplace expansion strategy by working with vendors that form a good market and technology fit and provide the exponential value for joint customers.
- Deliver trainings and rich content for domain and technical enablement across cross-functional departments.
2015 – 2018
Product Manager/Co-Founder
The eBoards Co.
The eBoards Co. was founded to solve “the last mile problem” and challenge the status quo in the current systems of transportation. We craft perfect Individualized Electric Vehicles on the coast of BC (Acquired by – BackFire Boards).
- Created budgets and managed P&L for an annual sales revenue of $1 million, working with direct & indirect stakeholders, developing new products alongside fostering relationships with vendors and training sales associates.
- Collaborated with vendors & suppliers to effectively execute projects within time & budget constraints.
- Migrated departments into a turnkey operation enabling efficiency across multiple project lifecycles.
As the Product Manager @ The eBoard Co.
- Led Technical R&D; draw product roadmaps by balancing short-term business goals with the long-term strategy.
- Maintain hardware + firmware roadmaps using JIRA. To oversee Document and Version Control: management (documenting and tracking firmware versions along with the associated release notes)
- For Product Planning, use Confluence, Trello or Asana depending on the project needs; team proficiencies.
- Facilitate Product Lifecycle Management through the design and development of Electric Vehicles (IP54 waterproof eBoards™ iEVs) – for The eBoard Co.
- Create product backlog, create user personas and write user stories.
- Drive Marketing Strategy, while embodying a user-centric ethos.
2016 – 2017
Digital Strategist
OpenMedia is a Digital Rights & Cybersecurity organization that works to keep the Internet open, affordable, and surveillance-free. We create community-driven campaigns to engage, educate, and empower people in order to safeguard the Internet. Our work focuses on Three Pillars of Internet Freedom: Access | Free Expression | Privacy through community-driven campaigns.
- Designed and implemented Content Strategy to stem user churn; increased donations and volunteers by 12%.
- Developed Digital Strategy roadmaps in an editorial and technical capacity in collaboration with the stakeholders.
- Created and implemented methods & techniques to improve the effectiveness and efficiency of technical operations.
- Set targets and establish KPI metrics, monitor progress and analyze results
- Reverse engineer custom web infrastructures and create documentation
- Identify new technologies/systems to implement across all tools and channels
- Create tools and processes to help surface and troubleshoot anomalies in our data systems.
- Gather requirements and collaborate with stakeholders to initiate, define, and prioritize multiple strategic marketing & data projects, then shepherd them from concept to launch.
- Partner with Dev. team to understand the data collection and logging processes to ensure we are capturing the data we need for our downstream analytics.
- Develop and monitor performance measures for website effectiveness and used the data to adapt strategies and tactics
- Provide analytics and dashboards that allow teams to see, at-a-glance, the state of our various systems.
- Break down complex technical ideas into simply digestible bits for a wide variety of stakeholders
- Leveraging Data Analysis for better decision making.
2016 – 2016
Asst. Product Manager
Milo Inc. is a Direct manufacturer-to-consumer e-Commerce company; a world-wide leader across multiple industries, ranked in the PROFIT 500 as one of Canada’s fastest-growing companies in 2015.
- Aligned internal objectives that pared-down feature list by 50%; prioritized to enable rapid development of critical features.
- Created a business vertical providing end-to-end services for Hardware Entrepreneurs, start-ups (B2B + B2C streams) – from product design, development, manufacturing, certification to marketing, shipping and e-commerce.
- Led the Product Strategy for converging a BI SaaS product with light manufacturing services as an IaaS platform.
- Worked closely with C-suite stakeholders to lead products from conception-to-launch in a fast-paced environment. Conducted Requirement Analysis and built roadmap for custom software development.
- Coordinated Market & Competition Research to synthesize business requirements, understand market & customer needs. Tracked progress using project management software.
- Groomed Product Backlog and ran sprints with a collaborative AGILE development team to ship features.
- Managed the entire SDLC of a Business Intelligence WebApp for SMB e-Commerce vendors with internal and external stakeholders across distributed “glocal” teams.
- Executed Market & Competitor Research that helped synthesize business requirements; understand market & customer requirements; internal objectives.
- Ensured project delivery within budget & time.
2016 – 2016
Digital Project Manager @ SFU Media Lab
Sensing a lack of a platform for projects produced at the Media Lab, I jumped at the opportunity to build a YouTube-like service for SFU MediaLab creators.
@mTube: Our mission is to provide a Media interface for easy access including the ability to showcase productions created @ the SFUMediaLab. W/ PROF. DAVID MURPHY. Spring 2016.
Today, the ability to share videos freely is ubiquitous. Prof. Murphy offered me the opportunity to work with him on trying to R&D an alpha-pilot of a Video CMS through Open-Source means that should afford a portfolio for every student @ the MediaLab and the heaps of content produced. MediaTube or mTube would be the solution. Essentially, a cross between YouTube and Netflix for SFU MediaLab content creators to host their productions and have it be accessible to the general public, thereby offering their work credibility and a home.
2013 – 2016
Media Producer @ SFU Media Lab
The Media Lab @ SFU has an ongoing mandate to analyze the variety of production paradigms that are developing due to the emerging digital video technology. With an emphasis on the production of diverse media within a multi-format and cross-platform production facility.
VIDEO DESIGN FOR SOCIAL COMMUNICATION – Communicating health and risk information.
WITH PROF. DAVID MURPHY. Fall 2015
This workshop provides an overview of risk communication and its perception, as a background to designing mediated health and environmental media, targeted at specific demos.
- We examined the growing role that video is playing in a variety of PR, industrial, advocacy and educational contexts.
- The emphasis of this course was on issues of communication design in relation to the goals and values in specific communication forums using several media formats.
VIDEO ETHNOGRAPHY – An advanced workshop in media analysis & applied research.
WITH PROF. STEVE KLINE. Spring 2015
- Conducted research exploring the changing patterns of media consumption amongst millennials.
- Created, Filmed and Edited critical pieces of cultural commentary on millennials’ relationship with technology incl. a music video depicting the transgressions of technology within our lifestyles, co-produced & co-directed with Curtis C. under the guidance of Prof Kline.
APPLIED MEDIA WORKSHOP: ON THE HILL – Exploring the philosophy and pragmatics of community-based journalism. WITH PROF. STEVE KLINE.
Produced segments for ‘On The Hill’ – SFU School of Communication’s digital media platform and documentary program at SFU. Students draw on their understanding of public communication in democracies and media analysis skills to create new and innovative visual and aural journalism.
- Published an investigative report on the Teaching Support Staff Union’s (TSSU) job action.
- Covered a segment on dwindling affordable food options on university’s BBY campus.
- Reported on youth participation in the BC Transit Plebiscite.
2015 – 2015
Marketing and Communications Manager
DiGi117 helps build and innovate products that address real customer pain points. Customer-centricity drives the product development process every step of the way– from ideation and prototyping to delivery and improvement phases. A budding startup and App Development company in Vancouver’s innovative tech space.
- Worked directly alongside the Product Director @ DIGI117 Ltd. in spearheading the execution of marketing roadmaps including email/web marketing campaigns, app descriptions, online and in-app advertising.
- Employed previous technical expertise as a Mechanical Engineer for technical writing.
- Manage the company websites by reviewing customer feedback, creating new content while optimizing for SEO.
- Reviewed ASO keywords and managed App store presence across Android, iOS, Samsung, Amazon along with monitoring mobile and web analytics using Flurry, App Annie, Google Analytics and more.
2014 – 2015
Research Assistant
- Conduct research interviews, using Computer Assisted Telephone Interviewing (CATI) system.
- Accurate documentation of sample dispositions using Sample Management System.
- Follow standard interviewing procedures established by Mustel Research Group/client.
- Utilize proper probing and clarification techniques for open-ended questions.
- Perform additional specialized analytical tasks as assigned by the Data Collection Manager
2014 – 2015
Social Media Manager
- Create engaging and informative content across all social media channels.
- Proactively identify opportunities to grow Org’s social media channels.
- Advise on how best to communicate messages based on best practices, and selecting appropriate communication vehicles.
- Act as a brand champion, ensuring that all communications pieces and programs support the firm’s brand and business strategy.
2014 – 2014
Community & Social Media Manager
OneClass.com (Previously Notesolution Inc.)
- Develop and implement an effective communication plan to execute Social media strategy.
- Track, analyze and report on social marketing activity through gathering insight.
- Ensure an effective overall execution of content strategy and marketing plan.
2012 – 2014
Founder + Disruptor
- Provide strategic analysis and creative direction for multi-phase software+hardware development projects based on a hypothesis-driven approach, combining a deep curiosity of user motivations and business drivers.
- Research and refined business objectives and designed requirements. Facilitated and moderated requirements gathering sessions and training with key stakeholders.
- Develop a new approach to content marketing by leading the content calendar and video production for a more proactive approach to social media.
- Develop precise and detailed strategic documents, including technical product roadmaps for clients, stakeholders and project teams.
- Write user stories to ensure the user’s voice is heard throughout the product development lifecycle and that there is shared understanding about goals and progress throughout the project.
2010 – 2011
Field Manager
Shree Engineering Services
- Establish performance goals, allocate resources, and assess policies for senior management.
- Be the conduit for all change management documentation for the marine scope.
- Direct and deal with organizational affairs as a cohesive force in the maintenance of ISO accreditation & other professional standards.
- Implement procedures and programs for reviewing and commenting on technical documents, procedures and project management.
- Direct interface and liaison with customers at all levels from quotation to final design and test activities, design reviews and technical working group meetings to comply with requirements and specifications.
2004 – 2006
Senior Field Engineer
Shree Engineering Services
- Design and oversee testing, installation, overhaul, and repair of marine apparatus and equipment.
- Coordinate and work closely with other engineering, logistics, financial, and program management disciplines to define system specifications and requirements.
- Oversee site visits, experimental investigations and analyze engineering problems, propose solutions and alternatives, and provide recommendations.
- Conduct analytical, environmental, operational, or performance studies in order to develop, improved designs for products, such as marine engines, equipment, and structures.
2003 – 2004
Field Engineer
Shree Engineering Services
- Verify and comply with engineering documentation standards and test procedures.
- Investigate and observe tests on machinery and equipment for compliance with standards.
- Evaluate operation of marine equipment during acceptance testing, shakedown cruises and test runs.
- Coordinate repair & maintenance of marine machinery and equipment for installation on vessels.
- Inspect marine equipment and machinery in order to draw up work requests, job specifications, completion reports and job description.
- Develop, maintain and produce technical documentation and system/subsystem specifications.
Certifications & Awards
2020
Certified Scrum Master® (CSM®)
Holding a Certified ScrumMaster® (CSM®) certification demonstrates knowledge and ability to support Scrum.
2020
Certified Scrum Product Owner® (CSPO®)
The Certified Scrum Product Owner® (CSPO®) demonstrates knowledge and ability to maximize the value of a product.
2020
Android App Development Quick Start
Android powers the majority of smartphones on the planet and a growing number of devices, from Android Wear on your wrist to Android Auto for your car. This course is designed to teach anyone how to make a new Android app from scratch.
2020
Design Thinking: Implementing the Process
Learn how design and development teams can use Design Thinking tools and methodologies to turn new ideas into a testable concepts that can then be iterated on during the journey to the full-featured product.
2020
Product Management: Building a Product Roadmap
Instructors Teg Grenager and Eldad Persky help you create strong, dynamic roadmaps that will ensure your team is working on the right projects at the right time—and gain critical stakeholder buy-in.
2020
Product Management: Customer Development
Discover how to leverage the customer development process to validate assumptions and create products customers will truly love—without spending all our precious time or money.
2020
Technology for Product Managers
Product managers need to have the vocabulary to speak to engineers, UX designers, and executives-and translate messages between these very different stakeholders.
2020
UX Foundations: Information Architecture
Improving the way the information on a site or application is organized and presented is one of the most cost-effective ways of increasing user satisfaction and engagement. Information architecture can help us find out how our users think about the world, and transition those lessons to our product.
2017
iOS App Development Essential Training
2017
Autodesk Sketchup
2017
Balsamiq Mockups for UX Design
2017
Building and Online Community
2017
Color Correction: Artistic Color Grading on the Timeline
2017
InDesign CC 2013 Essential Training
2017
Learning Photoshop for Photography
2017
Photoshop CS6 One-on-One: Advanced
2017
Photoshop CS6 One-on-One: Intermediate
2017
Photoshop CS6 One-on-One: Mastery
2017
VR Video and Photography: Storytelling
2017
InDesign CC (2014)
2017
Installing and Running WordPress: WAMP
2017
HTML Fundamentals
2016
Installing and Running WordPress: Bitnami
2016
Photoshop CS6 One-on-One: Fundamentals
2016
Premiere Pro CC Essential Training (2014)
2016
YouTube Essential Training (2013)
2015
Creating a One-Page Scrollable Website with Muse
2014
Creative GoPro Photography and Video Techniques
2017
Google Analytics Individual Qualification. I Certified in Basic and Advanced Google Analytics concepts
2017
AdWords Fundamentals
2017
AdWords Video Verification
2017
Mobile Sites Certification
2016
Real Estate Photography: The Basic Bedroom
2015
Installing and Running WordPress: Shared Hosting
2015
SmartSound Sonicfire Pro 5 Workshop
2015
Up and Running with Muse
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Education
2011 – 2016
Simon Fraser University
Second Degree in Communications & Entrepreneurship
Joint major in:
Communications + Business
Areas of Concentration
1.Technology & Society + Media & Culture
2. Entrepreneurship & Innovation.
2014 – 2015
Simon Fraser University
ChangeLab – A experiential learning course in Sustainable Innovation and Design Thinking
ChangeLab is an immersive program that empowers student changemakers, teaching the skills they need to create lasting social change – A CityStudio Affiliate Course. (CityStudio – is a transformative experimentation and innovation hub for the City of Vancouver, run in assn. with Vancouver Economic Commission where staff, students and community members design and execute projects on the ground).
- 1 of 13 students selected from across SFU to be a part of ChangeLab, after a rigorous application process.
- Work with the VEC towards achieving COV’s Green Goals for 2020.
- Work with team @ False Creek Flats, to identify ways to make it the greenest place to work.
- Deploy Ethnographic Research Techniques to understand the problems affecting the community.
- Explore and attain Design thinking processes to apply an organic solution, which remains relevant.
- Refining Self-awareness and acquiring the nuances of Team dynamics.
- Learning how to shape a community/social venture.
2006 – 2010
Directorate Of Technical Education, Maharashtra State (DTE)
Diploma in Mechanical Engineering.
Mechanical Engineering course introduces a diverse field that applies physics and mathematics to analyze, design, and maintain mechanical systems. As Mechanical Engineers we learn to continuously innovate, refine and simplify solutions to the problems we face in our everyday (and not-so-everyday) lives.
Activities and Societies: Student Magazine Editor for 2 years | Events Committee Chair for 3 years. | Mechanical Engineering Students Association (MESA) President | Debate Team contender
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Services
Product
Management
We build products with a Data-driven approach that progressively deliver features with more user value.
Media
Production
The story of how and why a product was built is just as important as the product itself.
UX/UI &
Interaction Design
Our agile approach to design practices helps deliver product experiences a generational leap over everything before.
Branding &
Digital Strategy
We plan to maximize the business benefits of data assets and technology-focused initiatives.
Road mapping &
Product Strategy
An effective roadmap is a powerful planning, communication and organizational alignment tool.
Agile Coaching &
Scrum Implementation
With a framework over methodology perspective, we help in your team & organization’s transformation journey.
My Projects
eBoards Co.
We crafted Individualized Electric Vehicles to solve “the last mile problem” and challenge the status quo in the current systems of transportation.
NomBox
A multi-sided marketplace for Homemade food.
A voice app that tells you stories depending on the time you have at hand.
XD2Figma
A tool to convert XD files into Figma & vice versa.
Voxer
VOice X browsER Control.
An accessibility tool that let’s user control browsers via digital assistants like Google Assistant & Amazon Alexa.
A premium eCommerce experience for the Cannabis industry.
Languages
English ∘ Hindi ∘ Marathi ∘ Japanese ∘ German
ENGLISH
Fluency: Native
IRL 5
HINDI / URDU
Fluency: Native
IRL 5
JAPANESE
Fluency: Proficient
IRL 2
MARATHI
Fluency: Native
IRL 5
GERMAN
Fluency: Basic
IRL 1